Privacy Policy

Last updated: January 1, 2026

This Privacy Policy describes how Diaz Concepts (“Company,” “we,” “us,” or “our”) collects, uses, and shares information when you visit our website, submit a form, or use any services or pages we operate (collectively, the “Site”). It also explains the choices you have regarding your information.

By using the Site, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Information We Collect

1.1 Information You Provide to Us

We collect information you voluntarily provide when you:

• Fill out contact or intake forms on our Site
• Request a consultation or project
• Make a payment through Stripe accessible from our Site
• Communicate with us by email, phone, or other channels

The information you provide may include:

• Name and contact details (such as your name, email address, phone number, and business address)
• Business information (such as your business name, services offered, and service areas)
• Project details you share about your website, marketing, or lead system
• Payment‑related details necessary to process your payment (handled securely via Stripe; we do not store full card numbers)

1.2 Information Collected Automatically

When you visit or use the Site, we may automatically collect certain information about your device and usage, including:

• IP address
• Browser type and version
• Device type and operating system
• Pages you visit and the time and date of your visit
• Referring and exit pages

We may use cookies, pixels, or similar tracking technologies to collect this information and to help improve the Site and our services. As we implement analytics and advertising tools, those tools may also collect or receive information from our Site and use it to provide measurement services and targeted ads.

2. How We Use Your Information

We use the information we collect for purposes such as:

• Responding to your inquiries and messages
• Providing and managing our services and projects
• Setting up and managing your website, funnels, and lead systems
• Sending project‑related follow‑ups and important updates (for example, about your build, content approvals, or payments)
• Processing payments securely through Stripe
• Operating, maintaining, and improving the Site and user experience
• Analyzing how the Site is used and identifying trends
• Complying with legal obligations and enforcing our Terms of Service

If we use your information for any new purpose that is materially different from what is described here, we will update this Privacy Policy and, where required, notify you or seek your consent.

3. Legal Bases for Processing (Where Applicable)

Where applicable data‑protection laws require a legal basis for processing, we may rely on the following:

• Your consent, when you provide information through our forms or choose to contact us
• Performance of a contract, when we use your information to deliver services you have requested
• Our legitimate interests, such as operating and improving the Site, communicating with you about our services, and protecting our legal rights
• Compliance with legal obligations

4. How We Share Information

We do not sell your personal information to third parties.

We may share your information with:

• Service providers that help us operate our business, such as:
  • GoHighLevel, our CRM and automation platform that stores form submissions and sends follow‑up communications
  • Stripe, our payment processor, which handles payment details and transactions
  • Hosting, analytics, or advertising providers we use now or in the future
• Professional advisors, such as lawyers or accountants, when necessary for business or legal reasons
• Law enforcement or other parties when required by law, to protect our rights, or to investigate fraud or security issues

Service providers are only allowed to use your information to perform services for us and must handle it in accordance with applicable privacy laws and reasonable security measures.

5. Payments

We use Stripe to process payments made through or from our Site. When you enter payment information, it is transmitted directly to Stripe and is processed according to Stripe’s own terms and privacy policy. We do not store your full payment card details on our servers.

For more information on how Stripe handles personal data, please refer to Stripe’s Privacy Policy at stripe.com/privacy.

6. Cookies and Tracking Technologies

We may use cookies and similar technologies to:

• Help the Site function properly
• Remember your preferences
• Understand how visitors use the Site
• Support future advertising and analytics

You can usually set your browser to refuse cookies or to alert you when cookies are being sent. If you disable cookies, some features of the Site may not work properly.

As we enable analytics or advertising pixels (for example, Google Analytics or Meta/Facebook), those tools may set their own cookies or tracking technologies. Their use of data is governed by their own privacy policies.

7. Data Retention

We retain personal information for as long as reasonably necessary to:

• Provide services to you
• Maintain records for business and legal purposes
• Comply with applicable laws

When information is no longer needed, we may delete it, anonymize it, or securely store it in an archived form, consistent with legal requirements and business needs.

8. Your Choices and Rights

Depending on where you live and applicable laws, you may have rights regarding your personal information, which can include:

• The right to access and request a copy of the information we hold about you
• The right to request correction of inaccurate or incomplete information
• The right to request deletion of your information, subject to legal or contractual obligations
• The right to object to or restrict certain types of processing
• The right to withdraw consent where processing is based on consent

To exercise any of these rights (or to ask questions about them), you can contact us using the information in the “Contact Us” section below. We may need to verify your identity before fulfilling certain requests.

9. Data Security

We use reasonable technical and organizational measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

10. Children’s Privacy

The Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us so we can take appropriate action.

11. Third‑Party Websites

The Site may contain links to websites or services that are not operated by Diaz Concepts. If you click a third‑party link, you will be directed to that third party’s site. We are not responsible for the privacy practices or content of third‑party sites. We encourage you to review the privacy policy of every site you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will change the “Last updated” date at the top of this page.

Your continued use of the Site after we post any changes will signify your acceptance of the revised Privacy Policy. If you do not agree with the changes, you should stop using the Site.

13. Contact Us

If you have any questions about this Privacy Policy, or if you want to exercise your privacy rights, you can contact us at: